Today you can find advice everywhere, it doesn't matter if you asked for it or not and advice is a tame word for what it is, ideological, binary and often extremely black and white It's almost unavoidable. When I first set-up in business, the only real place to get advice was from real people and that obviously happened at a much lower volume, now with social media you can't avoid it. We have access to more information than ever before and the scale is ever increasing with someone new offering a new way of doing things or how they achieved a goal. This issue is universal, but when it comes to tech, it's often centered around what framework, tool or methodology to use and you will often see arbitrary performance metrics or examples of how that tool worked for that specific person ... and that's the key with all advice, the legit stuff comes from the experience of the person giving it but the major part. It was relevant to their situation, their scale, their resources and their time. Business, fitness, sport or any other topic, it's the same story there's information overload. There are very few, if any where situations are ever the same, the advice you are getting on what tool or framework to use could be from a company with 100x your resources and the goals and ambitions likely to be completely different, the number of variables that made that a success (or failure) are incomprehensible. There is no blueprint to success, if you do what someone else did you will get different results because there are too many factors at play, timing, resources and network being a few examples. My advice (Which is ironic given the theme of this post) is to filter any advice and apply it to your situation, asses the needs of your goals and ambitions and find the fit. Just because AirBnB or Facebook do something in a certain way doesn't mean that it's right for you, the process or tools you decide to use could be a hybrid of many of them or parts of none. In someways there is great power in the amount of information out there and it's great to have near instant access to it, but the magic is in finding the bits that are relevant to you and the bits that aren't. Listen, learn but, do you. Because in the end that's all the people offering the advise did.

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